The Mission of the Dixon Petunia Festival Corporation is to foster a spirit of teamwork among the business community, civic and religious organizations, community leaders, and private citizens to help promote pride, tourism, growth, and development for the Dixon area.
- To provide a variety of quality entertainment, sports, recreation, and fine arts.
- To provide the Dixon community a showcase for its resources in order to encourage area growth and development.
- To provide tourism in the Rock River Valley.
- To provide local individuals the opportunity to develop leadership skills within the framework of the festival organization.
- To re-evaluate festival events annually in order to provide an exciting festival each year.